About Us
Sharda Novelty House is a trusted name in jewellery packaging & displays since 1950.
We help independent boutiques, jewellery stores, resellers, wholesalers, and distributors source boxes, displays, stands and related accessories in wholesale quantities with consistent quality and dependable service. All of these products are built around transparent minimums, consistent batches, and a team that answers the phone.
Sourcing Built Around the Retailer, Not Against Them
What began as a traditional business serving the local jewellery market has evolved into a wholesale supplier of jewellery boxes, jewellery displays, packaging solutions and fashion accessories for businesses looking for dependable products at competitive wholesale prices.
Our approach is simpler: one wholesale catalog, one quality standard, and pricing that scales fairly with order size rather than penalizing smaller buyers. Every piece — whether a bangle stand, a necklace stand or any other jewellery display — goes through the same inspection process before it leaves our facility, so what you see in a sample is what arrives in your bulk order.
Today we work with retail partners across India, supplying everything from single-category products to full store-wide ranges, and we structure our catalog and categories specifically so growing stores can scale their orders without renegotiating terms every time.
What You Can Expect as a Partner
Consistent Quality Control
Every production batch is inspected for quality consistency, material usage, and finish before dispatch — so reorders match the sample you approved, not just the photo you saw.
Transparent, Tiered Pricing
Wholesale pricing and minimum order quantities are shared upfront in the first quote — no hidden minimums, no pricing that depends on how big your store looks.
Direct, Responsive Communication
Inquiries are answered by people who know the catalog, not a ticketing queue. Expect a same-day reply on WhatsApp during business hours, and within one business day by email.
Built for Long-Term Partnership
We expand the catalog based on what our retail partners are actually reordering, not just what trends — so your sourcing gets easier over time, not more complicated.
From First Sample to Standing Order
Browse & Request a Quote
Add items to your quote list while browsing the catalog, then submit it along with your estimated order volume.
Review Samples
We confirm pricing, MOQs, and lead times, then dispatch samples so you can check quality before committing to a bulk order.
Place Your Bulk Order
Once approved, we confirm final quantities and dispatch timeline, with order tracking shared directly with your account contact.
Reorder With Confidence
Your specs, pricing tier, and order history are on file — repeat orders move faster with every cycle.